Frame the decision
We begin with the product decisions the report should support, the people reading it and the rhythm of your working week.
Reporting process
From event stream to daily signal.
A practical path from “what does active mean?” to a report your team can read with confidence.
Define meaningful activity
Together, we document the behaviours that represent value—plus internal users, bots and edge cases that should not count.
Verify the data path
We review event collection, identity stitching, timezone handling and data freshness. Gaps are prioritised by their effect on the metric.
Shape the daily view
The report makes the current number, comparable periods and relevant segments easy to understand. Malaysia time is the default reporting boundary.
Add human context
Releases, campaigns, incidents and local holidays are recorded beside movement. We separate a genuine signal from an incomplete day or tracking change.
Review and improve
Your team receives a clear handover. For ongoing engagements, we review patterns and refine supporting questions without moving the goalposts.
Your product, your definition