A practical DAU definition for growing products
Why a useful daily active user metric begins with meaningful behaviour—not simply opening an app.
Insights
Notes for people behind the numbers.
Short, practical thinking on DAU definitions, reporting quality and reading product behaviour in context.
Reading weekday patterns in Malaysian app usage
How local working weeks, campaigns and public holidays can shape the story behind a DAU chart.
Three checks before sharing a DAU report
A short quality routine for identity, freshness and context before the report reaches decision-makers.